Did you catch the NBA All-Star slam dunk contest on TV last weekend?  Dwight Howard brought a new brand of showmanship to New Orleans this year, and he’s reaping the rewards.

I work with NBA players in my life coaching practice, and when I hear a guy gets a contract, I always think the same thing: Congratulations … now what are you gonna do with it?

An NBA contract is good money, but it’s nothing compared to the endorsements and other business opportunities that come with it.  Everybody gets a chance to prove themselves on the big stage, and when Howard’s time came, he was ready. He was having a good season before All Star weekend, but after he killed it in that slam dunk contest, I guarantee his phone is ringing off the hook now with new offers and opportunities!

Now THAT’S power branding! Here’s some more about Building a Personal Power Brand from my new book, Success for Life.

There are practical reasons why you need to stand out from the crowd: attracting a partner, improving job security, or taking advantage of promotional opportunities. I mean, with all the economic uncertainty today, competition in the job market, and a rapidly changing, technology-enabled world that offers little in the way of predictability or stability, you’ve gotta find ways to differentiate yourself, to stand out from the masses.

Once you view your personal power branding strategy as both defense and offense, you understand that taking care of yourself, dressing sharp and staying groomed and cool is not self-indulgence - it’s good business.

What’s YOUR power brand? If you don’t know, I’d suggest you give it some thought, because you won’t achieve big time success with one. Take me, for instance.  I’m Burrel Lee Wilks III, America’s Most Authentic Life Coach.  It tells you what I do - life coach; and, how I’m different - I’m as real as they come!

Think about your power brand, and get yourself ready for your big chance. Maybe someday I’ll be writing about you!

Be a Giant,
Burrel