Style-Lazy versus Style-Wise
Some folks feel that spending time and money on style is wasteful and indulgent. I can understand why, as you rush through a busy day juggling jobs, kids and life in general, this may seem to be the case, but I want you to have a rethink about the power of style in a successful life:
1. Get over your fear of fashion, and understand that not only is ’style’ one of the most powerful success tools you have in your armory, but this is the first step to creating your own personal Power Brand.
2. Don’t hide behind your clothes. When people go through make-over’s it often proves to be quite an emotional experience because as the ‘new you’ emerges, you realize that this is in fact the ‘real’ you who’s been submerged for too long, behind low self-esteem or inertia. Clothes are great camoflage. Don’t make the mistake of hiding the real you behind a facade of ‘lazy’ clothes!
3. Like it or not, every day we are out there ’selling’ an impression of ourselves, whether at work, socially or even as we date and try and impress the in-laws. Yes, we all know it’s what’s on the inside that counts, but as any marketer knows the packaging is crucial too. It only takes a nano-second for that first impression to be made. Make sure it’s the right one.
Building your own Power Brand is one of the most effective ways to give yourself a competitive advantage in this dog-eat-dog world! More in future posts.
